ICIW Stories
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ICIW Stories

Meet the Team - Emma Skytt

This week's Meet the Team is a good one..

Meet Emma Skytt, our designer! Emma is the one who really creates the magic at ICANIWILL. Emma and our founder Gustaf together design all the amazing gear that you see on our website, everything from tights, to hoodies and shakers. There is no one as conscious about trends and styles as Emma, we all wished we could be just half as up to date as she is!
Emma studied Fashion Technician in Borås, the textile Mekka of Sweden. She describes herself as creative (duh) and open minded with a constantly overloaded agenda. She says the people at ICANIWILL makes a great team and loves that everybody at the office trusts each other and their different competencies, she believes that’s the key to thriving organization.

 

 


What have you done today at work?

My days look quite different since the styles that we are currently working on are at different stages of the process. Today I have checked development samples and had fittings, picked out the colors for some of the SS21 styles and drawn some of the styles that will be released later next year.

 

What’s your top 3?

Netflix marathons with my boyfriend, creamy truffle pasta and prosecco nights with my girls.

 

Favorite piece from ICANIWILL?

Definitely Nimble tights, there are no other tights like them! Suuuper soft to the point where you can hardly tell you’re even wearing anything.

 

Who at the office would you bring to a deserted island any why?

I will have to say our COO Alexander Ruckemann who’s been in the army. It feels like he would definitely know how to survive on a deserted island!

 

Cardio or lifting?

Definitely lifting, I always get bored during cardio

 

What do we not know about you?

I love to bake and a couple of years ago I actually had a small café where I did all the baking.

Become a home workout professional

It’s undeniably a strange world we live in right now as we are expected to do everything from home. We work from home, buy our groceries from home, and a lot of us even workout from home. With gyms being closed or lock down being a fact we face new struggles and staying active can seem like an impossibility. But don’t be sorry, all you probably need is a little push in the right direction to get that motivation going!

 

Some people find it a lot easier to work out in the comfort of their living room, while others lack the motivation a gym environment would bring. Regardless if you need help to get going or you’re just looking for tips to spice up your routine, we’ve gathered a few tips that will make you a true pro when it comes to home workouts.

 


Equipment

The beauty of home workouts is that you hardly need any equipment – your own body is more than enough to get a good sweat. Body weight workouts are probably the most common to do at home. Jumping squats, burpees and push-ups will most likely get your heart rate up and muscles pumping even without any extra weight.

However, if you want an extra challenge – minibands, a yoga mat and a kettlebell are great equipment to level up your workout.

If you don’t want to go all out fancy, a backpack with a couple of filled water bottles inside will work just as fine!


Contrary to popular belief you don’t need a whole basement, or empty room to start your home workout career. If you find a spot big enough for your yoga mat – you’re good to go.



How do I start?

Coming up with your own workouts can be hard, so this is the time to be creative.

There are countless ways to structure your session. Count reps and sets, set a timer and perform certain exercises for 45 seconds each, see how long it will take you to perform 100 of a given exercise, or work with time under tension by performing every exercise slower than usual to really feel that burn. When it comes to planning a workout, google is your best friend. There are basically unlimited workout ideas out there, but the vocabulary is sometimes hard to understand. We’ve broken down the most common ways to structure a workout to hopefully give you some ideas and help understand all the acronyms you can run across when looking for inspiration.


Circuits

Circuits are great if you want to get a lot of work done in a short amount of time, and can be done in endless variations. Pick five exercises and do them for one minute each, repeat five times with one minute rest in between the rounds  and voila! You just made yourself a 30 minute efficient workout session! 

I.e.

Minute 1: Exercise A

Minute 2: Exercise B

Minute 3: Exercise C

Minute 4: Exercise D

Minute 5: Exercise E

Rest for 1 minute, and repeat five times.

 

EMOM

EMOM is short for “every minute, on the minute”. During an EMOM workout you give yourself a time window to perform a certain amount of exercises and repeat for 10-15 minutes. If you finish before the time window runs out, you get to rest until the next time period starts. The idea is that the more intensity you put in (i.e. the faster you’re done) the more rest you get. This can come off as a little confusing, so let us walk you through an example.


Let’s say you’ll give yourself a time window of one minute to complete 

5 of exercise A

5 of exercise B 

5 of exercise C


If you’re done with all exercises before one minute has passed, you get to rest until minute two starts, and you perform the same exercises again. Do this for 10-15 minutes, depending on how hard it is. Ideally, you will get more tired the longer you go, and the exercises will take longer to finish each round, thus, there will be less rest time the longer you go.




For time

This is as simple as it gets. Set a number of exercises, like a 100 air squats for example, and see how long it takes to complete. Challenge yourself by trying to do it a little bit faster next time.


Amrap

Amrap is short for As Many Reps As Possible. The idea is pretty self explanatory. Pick a number of exercises and reps for each exercise. I.e. 10 of exercise A, 15 of exercise B and so on. Set a timer, anything from 10 to 30 minutes, and then repeat the exercises as many times as you can during the given time period. This is truly a killer. 


Good ole’ reps and sets

Why complicate things? Sometimes you just want to get old school with it and do 10x4 of your favorite exercises. And you know what? It’s worked for ages, and it will work just as well in the gym as in your living room.


Yoga and stretch

If weights and high intensity sessions are not your cup of tea, use that yoga mat for what it’s really meant for. There is no better feeling than giving yourself time to relax and unwind, and what better way than giving your body a good stretch or relaxing yoga session? There are tons of great yoga and stretch sessions on youtube that you can follow. And remember, time invested in yourself is time well spent. 



Make a plan

Just like everything else in life it’s a lot easier to get your workout done if you make a plan. Plan your workouts and plan your rest days. Routines are even more important when working (and working out) from home. So, plan your sessions in advance, that way it takes less effort to actually get it done.

 

Track your progress

Most importantly – remember to track your progress! With minimal equipment it can be hard, but oh so important. Everything gets more fun when you see progress, so make sure to track your time, weight or number of reps to help stay motivated!

 

Need a head start? Check out this home workout program by our founder, and personal trainer Gustaf Ollas. It’s a great one!

How to make your gym clothes last (almost) forever

We all have that favorite outfit we wish we could wear to the gym every single day. The problem is that wearing and washing clothes frequently can make them lose their shape, color and elasticity. Ripping seams or worn out fabric is typically not a result of bad quality garment, but simply a result of how we treat it.

 

In this article we’re sharing all our secret tips to take better care of your beloved workout gear and make your clothing investment worth every penny by giving them a longer life!

 

  1. Ditch the laundry basket

“I always have time to wash my gym clothes right after a workout” said no one ever. Let’s be real, even though washing right after your workout would be ideal, who has time for that? Instead, we suggest you hang your used clothes to dry instead of thronging them in a hamper until you have time to machine wash them. This is better for the fabric and reduces the risk of smelly clothes.

Photo: Annie Spratt

  1. Turn them inside out

Not only does turning your clothes inside out pre wash maintain their color, it will also get rid of the sweat, dirt and bacteria from the inside of your clothes more easily. Garments with printed or sewed designs also benefit from being turned inside out, as it protects the design that could otherwise get damaged in the washer.

 

  1. Wash in colder temperatures

Elastics do not go well with heat, so make sure you’re washing your elastic garments in colder water to maintain its shape. Ideally, avoid washing your workout gear with rougher fabrics like wool or cotton as this may cause pilling. No one wants to be stuck with a lint roller right before a workout.

 

  1. Let the clothes air dry

As mentioned above, heat will mess with the clothes elasticity, so we suggest you hang your clothes to dry after the wash or tumble dry in colder temperature. Most workout clothes nowadays are made in moisture-wicking fabric and won’t take as long to air dry as other clothing. The little longer wait will be worth it though, as this prolongs the life of your beloved gear.

 

Pieces from our Nimble collection

  1. Rotate your wardrobe

Trends fluctuate all the time and we all want to have the latest designs in our closet. But a lot of times that means we forget about the goldies we bought a few months ago. To avoid forgetting about your older pieces in the back, remember to go through your closet every once in a while, and rotate your wardrobe. Every item deserves its own moment and who knows, the piece you were so tired of last year may feel just like new!

 

  1. Let go of the fabric softener

Fabric softener can be great to make your everyday clothes soft and fresh smelling. However, this is not the way to go with elastic, moisture-wicking garments. The fabric softener sinks into the weaves of the fabric and will break down the elastic material, making it not so elastic and not so moisture-wicking anymore. 

  1. Bring out your inner seamstress

Remember the crafts classes in elementary school? Well now’s the time to break out the skills. Last but not least we want to show a little appreciation for the old school sewing kit your grandma gave you 10 years ago. A loose button or a tragic rip doesn’t have to be the end for your clothes. Try stitching it back together, we promise you’ll be surprised by the sewing skills you didn’t know you had.



Photo: Oli Woodman

Meet the Team - Charlotta Molander

It's Friday, and that means you get to meet another one of our outstanding co-workers.

Meet Charlotta Molander, our Business Controller! Charlotta is born and raised in Finland and moved to Stockholm for her job with us – and for that we are both proud and thankful! Charlotta is well traveled, to say the least. For the last five years she’s lived in Finland, Germany, Denmark, Netherlands and Sweden. When she’s not cuddling with her Schnauzer Vilson (who’s sadly still in Finland), she enjoys spending time in the stable around horses. Charlotta got her bachelor’s degree in international finance & control and we’re not lying when we say she’s great with numbers. When asked what the best part about working at ICANIWILL is she answers “I love that everybody working here is so driven and enthusiastic about what they do. It’s truly contagious and motivates me to work harder and become even better at my job!”. She says she loves the family-like environment and relaxed atmosphere at the office.

 

 

 

What have you done today at work?

On an everyday basis my work consists of building reports and structuring the economic and financial performance. I’m also working together with various departments within the company to develop a system that would make the operations within the company smoother. Today specifically I have worked on the monthly report and built some reports in power bi.

 

What’s your top 3?

My dog Vilson, drinking Aperol Spritz on a warm sunny day at my parents summer place and long days at the stable.

 

Favorite piece from ICANIWILL?

The Inhale Crewneck! It goes with literally everything.

 

Who at the office would you bring to a deserted island any why?

I would bring everyone from the company, let’s see who is the last man standing.

 

Cardio or lifting?

Lifting any day. I’m not much of a cardio person but I like to build muscle and see how strong I can get.

 

What do we not know about you?

I’m afraid of birds.

Sports Bra Guide

The sports bra is every girls’ best friend. Finding the right one can be equally hard, as important, and the wide range of bras on the market can sometimes be overwhelming. But getting your hands on the perfect one shouldn’t be harder than the workout you plan to use them for, so we gathered all the information you need to find the best sports bra for your needs.

Let’s get into it!



Nimble sports bra in Plum color

Support

The level of support of your sports bra depends on the activity it’s meant for. So, step no. 1 is to consider the type of activity you’ll be doing. Most sports bras are designed in three levels of support – low, medium and high. The higher the impact, the more support you’ll need. Examples of high impact could be running, jumping or dancing. While low impact activities include yoga and strength training. At the end of the day though, it all comes down to what fits your body and makes you feel comfortable! If you want to yoga in your high support sports bra – then go for it! There’s no right or wrong here.

 

Low support

Low support sports bras are typically more light weight and made out of a softer material. These sports bras will slightly compress the breasts against the chest wall for a lighter support. Straps are usually a little narrower and not always adjustable. The low support sports bras are typically made for your rest days, long walks, yoga session or strength training. Our low support bras include Queen Mesh, Define Seamless and Let Go.

 

Medium Support

The medium support bra is made for workouts that involve moderate impact such as spin classes, dancing or functional training. Bands and straps are usually wider, and the material is a little thicker and sits a little tighter to your body. The medium support sports bras can be both compression or encapsulations style. For medium support bras, check out Dynamic Seamless, Inhale or Nimble for example.

 

High Support

This is the heavy-duty stuff. High support sports bras are typically used for running, mountain biking or high intensity workouts that involve jumping or bouncing. With wider straps and often times a cross back design, the high support bra makes sure your babies stay in place. Our favorite high support bras are Focus Sports Bra, Energize and Harmony.

 

Define Seamless sports bra in Faded Violet Melange


Size

The second most important thing when looking for a new sports bra is the size. Unfortunately, a lot of women end up buying sports bras in the wrong size, causing discomfort. Using the wrong size can also prevent the bra from doing the job it’s meant to do. So, to make sure you’re really wearing the right size bra, we suggest you go look through your drawers for some measuring tape and measure yourself before your purchase. Our bodies change over time, and so does our size.

A great rule of thumb is to raise your arms when wearing the sports bra. This movement should be comfortable, and the bra should stay in place and not follow the movement. If you can check those two off, your bra is most likely a good fit.


Ombre Seamless sports bra in Graphite Melange


Last but not least is the material. The material of the bra is vital for your comfort. It’s important that the sports bra is made out of a breathing material that efficiently transports any moisture from your body, to prevent discomfort. Even bras in a thicker material should be breathable. Our Focus Sports Bra is the perfect example of a high support sports bra with SWEATTECHTM material that will both keep you girls in place and keep you dry and comfortable.

 

Inhale sports bra in color Stone



As always, make sure to wash your sports bra in the recommended temperature and do not tumble dry to prolong its life!

Meet the Team - Maxine Jarlsbo

It's Friday and that means you get to meet another of our colleagues!

Meet Maxine Jarlsbo, our Content and Social Media Coordinator. Maxine is the brain behind our Instagram feed, story content, newsletter and all other magic you see on our social medias. Maxine has been with us since September this year and describes ICANIWILL as a fast paced and dynamic workplace where people are encouraged to challenge themselves and be creative. She has a solid background in content creation and media production and is a real expert when it comes to creating digital content.

Someone once said you can learn a lot about a person based on their style of music. On the rare occasion that you hear bag pipes and tunes associated with Irish pubs at the office, you know Maxine is the one hooked up to the Bluetooth.

 

Want to know more about her? Then keep reading…

 


What have you done today at work?

Today I’ve been doing some editing on a ”Behind the scenes” video for our Instagram and set up some newsletters that we’re sending out in a few weeks. Every day is different though, either I could sit and plan our Instagram feed or be out at a photoshoot and that’s the beauty of this job - the diversity of tasks! 

 

What’s your top 3?

My wee Irishman, animals and everything Guy Ritchie. 

 

Favorite piece from ICANIWILL?

I have to admit, the scrunch tights! They accentuate you in all the right places and are super comfortable. 

 

Who at the office would you bring to a deserted island any why?

Can I say my whole team? At least then I could die happy while playing Mario Kart. (We would obviously bring a tv, the nintendo switch and endless amounts of batteries)

 

Cardio or lifting?

I’m more of a pilates girl, but if I do have to pick I’d say lifting! 

 

What do we not know about you?

I’ve worked in a high security prison with murderers. One day one of the lads came running towards me with a shovel, but he stopped just before he was gonna hit me in the head. He said he stopped because I looked him dead in the eye and didn’t back down. After that our relationship as a guard and inmate was good though, I was never worried about him again. 

Outdoor – Our first ever collection for outdoor workouts

Outdoor running is both loved and hated. Some people find it releasing, while others see it as a mountain impossible to cross. But with a different social situation that keeps a lot of us from working out in the gym, outdoor training has become more popular than ever.  

 

Colder days are approaching, and we need to bundle up in order to stay warm for our new outdoor adventures. We know that good conditions lay the ground for great results. We may not have the power to change the weather conditions, but we do have the power to change how it affects you. That’s why we just launched our first ever outdoor collection for men and women.



This collection consists of tights and long sleeve zip ups for both men and women. The fleece layer on the long sleeve will keep you warm and the SWEATTECH technology in all the pieces will efficiently transport any moisture to keep you dry and comfortable. Running in the dark can be risky at times if you’re not visible to the traffic. That’s why we equipped the leggings with stylish 360° reflective material. The design is not only for show, it fills a vital function!



This is our best outdoor workout clothes yet, and we are beyond happy to offer an alternative to what has previously been our focus, indoor and gym training. This series of highly functional pieces is filled with clever details and smart functions so you can get the most out of your outdoor session.

So, sorry to say, but bad weather is no longer an excuse! We hope you’ll love this collection as much as we do.

Meet the Team - Ebba Lange

This week we're starting a Meet the Team series so you can get to know the people behind your favorite workout brand! Every week we'll present a new team member from ICANIWILL. We're starting off with Ebba!

Meet Ebba Lange, our PR and Communications Manager. Ebba is involved in our external communication, everything from communicating what’s new at ICANIWILL, to media presence and interviews. Ebba describes herself as very curious, drinks too much coffee and doesn’t like early mornings. She says working at ICANIWILL every day is different, she loves the team atmosphere at the office and the variety in her job.

When asked what the best part about working at ICANIWILL is she answers “The best part of my job is definitely the challenges it brings and the wide variety of things I experience. At ICANIWILL everybody strives forward and are dedicated to what they do, working in such environment is very inspiring.”



We asked Ebba a few questions to get to know her a little better.

What have you done today at work?
Every day is different at the office, but Fridays are usually a day when I wrap up the week and start planning for the next. Today started with a workout with a few colleagues, and after that I’ve followed up on emails, drafted a press release, written news for our press page next week, talked to journalists and had about one too many cups of coffee. That’s about a normal Friday for me at ICANIWILL.

What’s your top 3?
Podcast walks, tacos w lots of lime and coriander, my parents’ dalmatian Thea.

Favorite piece from ICANIWILL?
I am absolutely in love wit­­h my Nimble tights, they’re the softest pair of tights I have ever worn. 

Who at the office would you bring to a deserted island any why?
I think I would force Catharina from our e-com department to go with me. She’s always super calm, logical and strategic in the way she goes about things. She would definitely know how to survive on a deserted island.

Cardio or lifting?
Lifting!

What do we not know about you?
I make the best sourdough bread.

The ICIW-family is growing

We don’t think anyone has missed the news that ICANIWILL is growing like never before.

In times like these we’re even more proud to be able to continue to expand the office with more employees, release new collections and sign more collaborations.

As we add more people to the office we want to take the time to present our newest additions to the ICIW-family and let you get to know us a little better!

 

 

 

Our creative team has grown with two new faces, Maxine Jarlsbo and Ebba Lange. Maxine is our new Content and Social Media Coordinator and the brain behind our Instagram feed, story content, newsletter and all other magic you see on our social medias. We are so excited to have her onboard! Ebba started working with us last week and will implement PR into our strategy. She’ll do everything from securing media exposure to interviews and product PR.

Our purchasing team has added a new star in Alba Adiels. Alba has been with us for a month and has already done a great job to optimize and streamline our purchasing and logistics.

 

Last but not least, we’ve hired our first ever Management Trainee in Viktoria Serreau! Viktoria has studied Business and Management at Stockholm School of Economics and was previously a Business Analyst at Urb-it. We’re incredibly proud to have Viktoria with us and are looking forward to see how she develops here at ICANIWILL!

Home workout program!



We have made a training program that fits the person who’s looking for a home workout challenge! You don’t always need to go to the gym to get a great workout, sometimes you only need to use your own body. The program is endurance demanding and will give you a really sweaty home workout!

Time: 24 minutes

Focus: Endurance training in a home environment with extra thought on using the right technique and muscles.

Purpose: Strength + Pulse for endurance training.

Program set-up:

- Do each exercise for 1 minute and do them directly after each other. Use a timer to keep track of the time.
- After you have done all the exercises, rest for 1 minute and then do the program for 3 more rounds.


EXERCISES:

- Squats

- Push-ups

- Sit-ups

- Lunge steps

- Plank

Post a video with the hashtag #ICANIWILL #ICANIWILLWORKOUT and comment down below what you think about the program!

Kaksijakoinen treeniohjelma à la ICIW


Sen lisäksi, että haluamme antaa kaikille parhaat mahdolliset olosuhteet treenaamiseen vaatteiden ja välineiden muodossa, haluamme myös tarjota parhaat edellytykset mahtavan treenin toteuttamiseen!

ICIW:n perustaja Gustaf Ollas on kehittänyt kaksijakoisen treeniohjelman sinulle, joka treenaat kaksi kertaa viikossa ja haluat jakaa tavoitteesi noiden kertojen välillä. Kahden ensimmäisen yrittäjävuotensa aikana Gustaf työskenteli yrityksensä ohella samanaikaisesti henkilökohtaisena valmentajana. Lisäksi Gustafilla on yli 10 vuoden kokemus voimaharjoittelusta ja hän on jopa kilpaillut muun muassa Fitness5- ja Athletic Fitness-kisoissa.

Huomioon otettavaa:

- Suorita seuraavaa kaksijakoista ohjelmaa kolmen viikon ajan.

- Merkitse ylös, mitä painoja käytät kussakin treenissä.

- Lämmittele ennen jokaista treeniä ja venyttele jokaisen treenin jälkeen.

5x15 = 5 sarjaa 15 toistolla

SS = Supersetti = suorita 1 sarja ensimmäistä harjoitusta ja heti perään 1 sarja seuraavaa harjoitusta, minkä jälkeen lepää ennalta määritetty aika.

YLÄKROPPA - 5x15
60 sekunnin lepo sarjojen välillä

  1. Penkkipunnerrus
  2. Leuanvedot tai ylätalja
  3. Pystypunnerrus seisoen
  4. Hauiskääntö SS ranskalainen punnerrus
  5. Soutu istuen SS facepull-liike
  6. Sivunosto SS vipunostot käsipainoilla maaten (penkillä)

ALAKROPPA - 5x15
60 sekunnin lepo sarjojen välillä

  1. Kyykky
  2. Jalkaprässi
  3. Suora maastaveto SS askelkyykky
  4. Reisiojennus SS reisikääntö maaten
  5. Pohjeprässi (valinnainen) SS sissy-kyykyt

Harjoittele tekniikkaa!

Oikean tekniikan käyttäminen voimaharjoittelussa on kaiken A ja O. Huolimattomassa toteutuksessa altistut loukkaantumisille. Aloita aina kevyempien painojen kanssa tekniikan hallitsemiseksi hyvällä kontrollilla ja lisää sitten painoja vähitellen. Mikäli olet epävarma, kysy paikalliselta PT:ltä!

Lyhyt lepo!

Harjoittelun rakenne perustuu osittain siihen, että lepoaika sarjojen välillä on lyhyt. Pidä kiinni tästä ajasta saadaksesi harjoituksesta kaiken irti. Käytä matkapuhelimen ajastinta apuna!

Lihasväsymys riippuu toistojen määrästä!

Harjoituksen rakenne aiheuttaa lihasväsymystä, mikäli toistojen määrä on suuri. Seuraa ohjeita saadaksesi treenistä kaiken irti. Jos treenaat jonkun kanssa, pyydä häntä auttamaan laskemalla toistot!

 

Treenaa ahkerasti ja kommentoi mielellään, mitä pidit treeniohjelmasta!

ICANIWILL in Boden

Gustaf ja Fredrik Gustafsson keskustelussa luennon aikana,

NMW-tapahtuma - Tietysti Norrbottenissa!

ICANIWILL ja Gustaf saivat kunnian osallistua aamiaisluennoitsijana NMW-tapahtumaan Bodenissa. Tapahtuma pidettiin 11.2. ja paikkana oli Bodenin Business Park.

NMW on vuosittainen tapahtuma, joka vetää vierailijoita kaikkialta Ruotsista inspiroimaan ja nostattamaan pohjoista kulttuuria ja luovaa liiketoimintaa. Sali oli täyteen buukattu, ja 60 uteliasta ja kiinnostunutta vierailijaa osallistui Gustafin luennolle.

Gustaf jakoi kuulijoille inspiroivan matkansa kertoen yhdestä ainoasta ideasta ja post-it-lapusta kylpyhuoneensa peilissä Uppsalassa vuonna 2009, mistä lähti liikkeelle ajatus vaatemerkin luomiseen ilman pääomaa tai aavistusta alaan liittyvistä tiedoista ja haasteista sekä siitä saaduista opeista.




Kestävyysajattelu ja ympäristö


Vaatteiden tuotannon aloittamisesta, vuodesta 2015 lähtien ICANIWILL on pitänyt ympäristöä ja yritysvastuuta tärkeinä osa-alueina tehtaiden ja tuottajien valinnassa. Tänä päivänä työskentelemme huolella valikoitujen, ympäri maailmaa toimivien tuottajien kanssa. Joissakin tehtaissa työskentelemme suoraan tuottajien kanssa ja muut tuottajat toimivat tiukasti valvottujen edustajiemme kautta. Tavoitteenamme on käydä kaikkien tuottajien luona kerran vuodessa.

Strategisesti tärkeä valinta, jonka olemme tehneet ICANIWILL-yrityksessämme, on tuottaa suuri osa vaatteistamme EU-maissa, sillä:
1) Fyysinen etäisyys helpottaa työympäristön, palkkojen jne. valvontaa.
2) Ympäristövaikutukset kuljetusten muodossa ovat huomattavasti pienemmät.
3) Myös kankaat ja tarvikkeet valitaan pääasiassa EU:n sisäisiltä tuottajilta ympäristövaikutusten vähentämiseksi.

Omien tuottajavaatimustemme lisäksi olemme päättäneet työskennellä sellaisten tuottajien kanssa, joilla on suurempia kansainvälisiä asiakkaita ja näin ollen meitä on useampia asettamassa heille vaatimuksia. Tämän lisäksi kehitämme omaa yritysvastuupolitiikkaamme. Se on laaja ja aikaa vievä, mutta tärkeä prosessi.

Kierrätysmateriaali
Nykyiset tutkimukset osoittavat kierrätysmateriaaleissa olevan joitakin etuja, mutta samalla niissä on myös olemassa selkeitä haittapuolia. Tämä faktan perusteella olemme päättäneet odottaa kierrätysmateriaalin käyttöä, kunnes löydämme ratkaisun, joka on jossain muodossa ilmastollisesti positiivinen. Työskentelemme parhaillaan malliston kanssa, jonka olemme saaneet sertifioiduksi, ja toivomme voivamme lanseerata sen vuoden 2020 aikana. Lisätietoja on tulossa.

Tehtaamme ovat hyvässä kunnossa ja niiden työolosuhteet palkkojen, työaikojen jne. suhteen ovat kunkin maan lakien mukaisia. Alla olevasta videosta saa hieman paremman kuvan siitä, miltä tuotannon sisäpuolinen toiminta voi näyttää.

Ung cancer - Kraftsamlingen

This weekend was Ung Cancer's annual gathering for its members - Kraftsamlingen!

Kraftsamlingen is one of Europe's largest meeting places for young adult cancer sufferers. A weekend filled with fellowship, laughter, tears, inspiration and friendship. A weekend for young adult cancer sufferers and relatives is gathering to gather strength together.

In addition to the community this weekend, entertainment, workshops and insider lectures are also offered. Our founder Gustaf Ollas, along with others, lectured to boost and motivate the members.


Welcome

 
Welcome to ICIW Stories.
My name is Gustaf and Im the founder of the company. As long as I can remember I've dreamt of how I want to live my life. ICIW is created to connect with the people who truly believe in the opportunity to create the life they want to live. 
Post economic studies I found myself working for a super good company that I liked a lot but I didn't love what I was doing. This insight struck me a summer day and the only way out of the situation was making a big decision to quit the job that generated 100 percent of my income and start over from zero. 
Creating a company that in the long term would enable my life goals instead of pushing it further away was not easy and it has brought me tons of sleepless night but looking back at it, it was the best decision I've made in my life. 
 
ICIW is on a journey, a journey that Im happy to be a part of as Founder and CEO. Our deepest belief is that if we do what we love, and show it to our followers, we will inspire more people out there to go for it, to take some chances and make the tough decision to work for their goals and dreams. It doesn't matter if its a workout related goal, a career change, a life goal or relation goal, as long as it make the spark go off inside of you, we want to be a part for it. 5 years ago I knew nothing about the clothing industry or manufacturing. Today I know a hell of a lot more but I'm still eager to know more and keep developing our assortment. The main idea with ICIW Stories is to show off our products in it's finest of environment, worn by people who took the chance to go for it. A platform for stories to come alive and bring inspiration to others. 
Welcome to ICIW Stories 
 
All the best 
/Gustaf & the ICIW Family
 
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